Mars Inc., M&M’s parent company, announced Thursday they are adding “peanut butter and jelly” to their flavors. This is the first new flavor of M&M’s since 2022.
The new peanut butter and jelly M&M’s will be sold nationwide in stores beginning in December. Peanut butter and jelly M&M’s will be sold in single size (1.63 ounces), share size (2.83 ounces), and sharing size stand up pouches (8.6 ounces).
Chief Marketing Officer (CMO) of Mars Wrigley North America Gabriella Wesley, said, “Peanut butter M&M’s have been a longstanding popular flavor” and that the company “is leaning into people’s nostalgia for their childhood comfort classics, turning the PB and J into a bite-sized treat that consumers have been asking to have on the shelves.”
By - FZ
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