Unilever, the multinational company that has owned Ben & Jerry's since 2000, has seen its stock lose $2 billion in market capitalization since its 4th of July Twitter thread saying "the United States should hand Mount Rushmore over to Native Americans".
On Tuesday the 4th of July they posted "This 4th of July, it's high time we recognize that the U.S exits on stolen land and commit to returning it." Another post in the thread said "The Faces on Mount Rushmore are the faces of men who actively worked to destroy Indigenous Cultures and ways of life, to deny Indigenous people their basic rights."
The company Immediately began hearing the calls for a boycott of Ben & Jerry's. On Wednesday the first day the market was open since the posts its shares dropped 0.5%. On Thursday it dropped 0.8% followed by another 0.5% on Friday, for a three day loss of about $2 billion.
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